About Us

Your One Stop Hair Care Brand

BY TODAY is a brand that focuses on transforming women’s behavior to nurture their hair through education and innovative products that offer practicality & efficiency.

We are the pioneers of microfiber hair towel in Indonesia.


HANDDUK is the first product category of BY TODAY that provides microfiber towel to solve time-consumed process of hair drying the wet hair. 

Through extensive research, we found that taking care of hair is as important as taking care of any other parts of the body, nevertheless, a lot of women are not aware of that. Therefore through our products, we aim to educate women to take good care of their hair in their daily lives, which starts with washing and drying hair in the correct way.